“A stakeholder can be an individual or group who are affected by and / or have an interest in the change”
There a 4 keys stages to ensure successful stakeholder engagement and this is known as stakeholder management.
Effective stakeholder management ensures you understand people’s stake in the initiative.
It should also encourage you to consider what might be the barriers to delivering the change.
Good stakeholder management takes actions to understand, achieve and sustain the right commitment through the delivery of the change.