SWOT Analysis

SWOT analysis is used to understand the areas of strength, weakness, opportunity and threat.

It enables you to build upon the strengths identified, and through being aware of the weaknesses and threats, be able to put mitigations in place. It can be a starting point for identifying the benefits and also risks.

It is beneficial to consider SWOT from both an internal and external perspective.

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Hints & Tips

  • Use the team to help identify the strengths and weaknesses involved in achieving the objective.
  • It is important that your SWOT analysis is evidence based.
  • Consider each point identified to understand whether or not it can be turned into new opportunities.
  • To gather more details about the ‘bigger picture’ consider using PESTLE analysis which stands for:
    Political, Economic, Sociological, Technological, Legal, Environmental.